This partnership not just elevated Audi’s existence in the athletics field but additionally established the phase for numerous joint internet marketing efforts, blending athletics and luxurious branding.

When Deutsche Telekom don’t very own part of the club, and haven’t reviewed this kind of an arrangement, Bayern Munich board member in charge of sponsorship Andreas Jung claims that they are far more of a strategic lover than a sponsor.

German multinational software package giant SAP is a protracted-time companion of your club (considering that August 2014) and currently sits on their Platinum tier of associates.

Japanese online video game organization Konami has acted as being the official videogame husband or wife of Bayern Munich via its football simulation recreation sequence eFootball

It's also imperative that you us that it contains FC Bayern Women of all ages. With each other, we wish to continue within the highway to achievement. Male is an ideal trailblazer and companion."

Bayern Munich’s lengthy-phrase tactic served the club ride out COVID-19, Using the limitations on enthusiasts hitting Bayern’s base line fewer than other golf equipment. Jung says this is because the club and its companions count on one another and do anything in a very welcoming, common way so when there were difficult discussions about partners’ rights in the course of the pandemic, the club uncovered ways to compensate partners through electronic features or other rights.

Quite a bit of Bayern followers are now living in Germany, a rustic exactly where I would believe (I want to make it apparent This is certainly my assumption) that for the same rationale they'd choose to purchase German cars and trucks they'd also generally choose to purchase Adidas around Nike anyway outside of region loyalty or what ever motive could be associated.

GetYourGuide sells tours and excursions, functions which includes cooking lessons, and tickets to tourist sights. In October 2023, FC Bayern and GetYourGuide cast a partnership to provide lovers and site visitors one of a kind moments and give them the possibility to return closer for their club.

Next, considerably more people check out Person Utd Participate in than Bayern. I haven't got the actual demographics but when we could get information for quantity of matches watched in total, it would not be shut in any way. The shirt itself is definitely an advert.

At the very least we make up with the viewerships by offering a lot of shirts, This is exactly why we nonetheless have rather a decent offer from Adidas.

American beverage big Coca-Cola has loved a partnership Along with the Bavarian club for over fifty yrs, making it considered one of longest offers from the club’s background.

Munich-dependent brewery Paulaner is an extended-time partner of Bayern Munich. Their latest deal, arranged in May possibly 2019, lasts till 2026. Paulaner retains pouring rights inside the Allianz Arena and retains enthusiast situations and competitions in collaboration Along with the club.

Gigaset – Munich-centered know-how and buyer electronics company Gigaset serves being an official companion to Bayern Munich since 2015.The offer grants Gigaset branding rights over the club’s physical and electronic assets. The 2 parties very last renewed click here their deal in A 3-year extension in 2019.

Replay and FC Bayern Munich have signed a sponsorship settlement for the following 4 seasons. Replay will be the official sponsor right until June 2027 and can outfit both of those the players as well as club's specialized and administration workers with official and informal outfits.

In September 2023, the power resources and electrical tools maker signed an early extension settlement While using the German giants until 2027, altering their standing from a Gold Associate to your Platinum Lover.